Tell me about cookies?
A cookie is a small file, typically of letters and numbers, stored by the internet browser you choose to use to view the AD Bly website. The files we apply are completely harmless and do not store any personal data about you.
Cookies are useful to us, they help us provide you with the required experience on the AD Bly website and allow us to improve our service and make the AD Bly website more efficient too.

Changing cookies relating to AD Bly
We use cookies to monitor website performance, and to make our website easier to use. If you are uncertain and would like to remove cookies set by the AD Bly website, you can do this by amending your browser settings - Here is some help with that.
If you delete all your cookies through your browser, you\'ll have to update the AD Bly website cookie settings again when you return. You\'ll also need to do this if you use a different computer or smartphone, computer profile or browser to the one you commonly use.

Performance cookies
These cookies are automatically allowed because we cannot improve our website without them. They collect information in aggregate about how visitors use our site, which allows us to improve its performance over time. Performance cookies only collect anonymous information, and allow us to:

• monitor the performance of our site.
• collect information about how visitors use the website to help us understand how we can improve our service.

Cookie details

Cookie Name:	__utma
Purpose:	Used to distinguish users and sessions. The cookie is created when no existing __utma cookies exists. The cookie is updated every time data is sent to Google Analytics.
Lifetime:	2 years from set/update

Cookie Name:	__utmt
Purpose:	Used to throttle the Google Analytics request rate.
Lifetime:	10 minutes

Cookie Name:	__utmb
Purpose:	Used to determine new sessions/visits. The cookie is created when no existing __utmb cookies exists. The cookie is updated every time data is sent to Google Analytics.
Lifetime:	30 mins from set/update

Cookie Name:	__utmz
Purpose:	Stores the traffic source or campaign that explains how the user reached our site. The cookie is created when data is initially sent to Google Analytics and is updated on every subsequent request.
Lifetime:	6 months from set/update

Learn more about cookies
Information Commissioner's Office (ICO) website
Guidance on the new cookies regulation, ICO (PDF 442KB)